Three TDP Media screen formats and how to choose one for your campaign
On the TDP Media digital bulletin board network, DBMC offers three screen formats for campaigns of different scales: from bulletin boards with wide coverage of residential areas to very large 3D LED screens on main traffic routes. All three share the same broadcast standard — 10-second TVC, 120 plays per screen per day (840 plays per week), broadcast window 06:00–22:00 — so advertisers can combine them within a single media plan. Below is the basic information for each format, based on DBMC's 2026 advertising price sheets.
1. LED 2m² and LCD 43-inch: mainstream, wide coverage of residential areas
- Size: 1m × 2m LED screen (2m²) or 43-inch LCD screen; steel frame, 3D LED or LCD face, high brightness.
- Installation locations: residential groups (tổ dân phố), residential areas, building lobbies, schools, public spaces.
- Reference price: from VND 950,000 per screen per week; single-play 10-second TVC price from VND 1,130 per play.
The low cost per screen makes it possible to book many sites at once, which suits campaigns whose goal is wide coverage and repeated exposure within the community.
2. 3D LED 24m²: a focal point in residential areas and inner cities
- Size: 3m × 8m (24m²); hyper-realistic 3D LED; steel frame, 3D LED face.
- Installation locations: residential area frontages, inner-city roads, T-junctions and crossroads.
- Reference price: from VND 9,500,000 per screen per week; single-play 10-second TVC price from VND 11,300 per play.
The large display area makes the message stand out at intersections and frontages in urban areas, which suits brands that need a visual focal point in a specific area.
3. 3D LED over 60m²: a landmark on major traffic routes
- Size: over 60m²; hyper-realistic 3D LED; steel frame, 3D LED face.
- Installation locations: interchanges, squares and main traffic routes in cities and towns.
- Reference price: from VND 95,000,000 per screen per week; single-play 10-second TVC price from VND 113,000 per play.
The prices above are reference prices for 01 screen and do not include 10% VAT. The unit price already covers installation and content setup, operation, content review, broadcast monitoring and reporting. Specific locations and broadcast schedules are confirmed in the contract.
Choosing a format by campaign goal
- If you need wide coverage and frequent repetition in residential areas: prioritise LED 2m²/LCD 43-inch with a large number of screens.
- If you need to stand out in a specific urban area: consider 3D LED 24m² on residential frontages, inner-city roads or at T-junctions and crossroads.
- If you need a presence at city scale: choose 3D LED over 60m² at interchanges, squares or main traffic routes.
- If you combine several formats: because all three are measured in number of plays, results are reported and reconciled in the same way.
On budget, DBMC's price sheets include two types of discount. By rental term: 5% off for a 1-month term (4 weeks), 15% for a 1-quarter term (12 weeks) and 30% for a 1-year term (48 weeks). By number of screens: 5% off for 10–49 screens (area package), 10% for 50–99 screens (province/city package) and 15% for 100 screens or more (nationwide package). The two types of discount can be combined, up to a maximum total discount of 30% per campaign.
Deployment process
- Consultation and site selection: surveying needs and advising on sites, screen clusters and packages suited to the campaign goal.
- Quotation: by site, cluster and screen format, together with the discount policy.
- Contract signing: a transparent advertising service contract that clearly states rights and commitments.
- Content review: legal review under the Law on Advertising, technical check of the 10-second Full HD TVC, and approval.
- Broadcast: building the playlist and broadcasting within the 06:00–22:00 window as committed in the contract, with monitoring.
- Acceptance and reporting: proof of play (broadcast logs and screenshots), reconciliation and invoicing.
To receive a detailed quotation by area and campaign goal, please contact DBMC through the Contact page.